The Boston General Store Team
April Gabriel
Owner
Hometown: Houston, TX
Favorite Weekend Activity: Gardening, reading, searching for vintage or just spending time with my husband and baby.
Favorite Food: Sushi or donuts or ramen or ice cream...heck I don't know
Favorite Drink: Coffee in the am and wine in the pm
What April does at BGS: Find new products and projects for the shop and a little bit of everything else
Fun Fact: I have a weird fascination with abandoned homes. I want to save them all (and i've done a bit of breaking and entering).
Michelle Coate
Creative Director
Hometown: Pembroke, MA
Favorite Weekend Activity: Anything that involves making things with my hands. Making ceramics, sewing, knitting, interior decorating, cooking..
Favorite Food: Tacos or sushi
Favorite Cocktail: Anything with tequila and preferably a bit of heat
What Michelle does at BGS:A little bit of everything with a focus on the creative side of things, i.e. photography, design, display, marketing, etc.
Fun Fact: When I brush out my hair I look like Hagrid.
Rafael Fernandez
Director of Operations
Hometown: México City, México
Favorite Weekend Activity: Checking out a farmers market and then cooking
Favorite Food: Salads
Favorite Beverage: Mint Limeade
What Rafa does at BGS: Find and order new products and help ship out orders.
Fun Fact: I'm a good ear-worm generator
Renée Loeckler
Content Manager
Hometown: Salem, MA
Favorite Weekend Activity: reading, crosswords, not having to cook
Favorite Food: chicken marsala, chewy iced cookies
Favorite Beverage: chai or matcha
What Renée does at BGS: I write copy and create content for the website.
Fun Fact: I only write with pens that have purple ink.
Ashlee Cooper
Content and Community Engagement
Hometown: Pittsburgh, PA
Favorite Weekend Activity: Yoga, house reno, hikes with hubs & doggo, journaling, and binging true crime podcasts
Favorite Food: A good cheese & charcuterie board
Favorite Beverage: Peppermint latte
What Ashlee does at BGS: Adding products to the website; building relationships between Boston General Store and our surrounding community.
Fun Fact: My whole family has red hair!
Skyler Jones
Shipping & Receiving
Hometown: Rochester, NH
Favorite Weekend Activity: Dancing, gardening, and hiking.
Favorite Food: Any type of pasta
Favorite Beverage: Seltzer
What Skyler does at BGS: Shipping online orders out to customers, receiving new inventory, and leading customer service.
Fun Fact: When I'm not working at BGS, I also teach Lindy Hop!
Krisberly Del Rosario
Sales - Dedham
Hometown: Santo Domingo, Dominican Republic
Favorite Weekend Activity: I like to read, listen to music, or binge a good show
Favorite Food: Rice, beans, and some meat
Favorite Beverage: Passion fruit juice
What Kris does at BGS: Greet and help customers and receive new inventory.
Fun Fact: I like reading books in one sitting!
Holland Teed
Shop Manager - Brookline
Hometown: Charlotte, NC
Favorite Weekend Activity:Art in the park
Favorite Food: Anything spicy or potato
Favorite Beverage: Coffee
What Holland does at BGS: I keep the shop lookin' pretty and merchandise the new products
Fun Fact: I write and produce my very own music!!
Alex Silvers
Assistant Shop Manager - Brookline
Hometown: Charlotte, NC
Favorite Weekend Activity: Picnic in the park with friends & reading
Favorite Food: Sesame bagel with spicy tofu spread and tomato
Favorite Beverage: Iced mocha with almond milk
What Alex does at BGS: I try to bring some organization to the beautiful chaos :)
Fun Fact: I'm an artist and a printmaker!
Maya Freed-Barlow
Sales - Brookline
Hometown: Hallowell, ME
Favorite Weekend Activity: Taking pictures with my film camera, mixing fancy cocktails, and exploring the city with my girlfriend.
Favorite Food: Pasta or Sushi
Favorite Beverage: Iced chai latte or a fruity cocktail
What Maya does at BGS: I bring the good vibes and excellent customer service ;)
Fun Fact: I'm a hardcore LOTR fan (peep the Smaug tattoo on my arm)
Ella Woehl
Sales - Brookline
Hometown: Asheville, NC
Favorite Weekend Activity: Thrifting, setting up my Eno in the park, or game nights with friends
Favorite Food: An everything bagel with veggie cream cheese
Favorite Beverage: Cold brew or a raspberry lemonade
What Ella does at BGS: I keep the shop in order, answer questions, and give the best recommendations!
Fun Fact: I have a pet duck named Pesto at home!
Olive Gabriel
Shop Dog
Hometown: Dedham, MA
Favorite Weekend Activity: Catching up on ZZZZ's
Favorite Food: Blocks of manchego cheese
Favorite Cocktail: Kibble infused water
What Olive does at BGS: "I greet customers and demand attention...woof"
Fun Fact: "My new favorite person is baby Able"