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Who We Are

The Boston General Store Team

April Gabriel

Hometown: Houston, TX
Favorite Weekend Activity: Gardening, reading, searching for vintage or just spending time with my husband and baby.
Favorite Food: Sushi or donuts or ramen or ice cream...heck I don't know
Favorite Drink: Coffee in the am and wine in the pm
What April does at BGS: Find new products and projects for the shop and a little bit of everything else
Fun Fact: I have a weird fascination with abandoned homes. I want to save them all (and i've done a bit of breaking and entering).

Michelle Coate
Creative Director

Hometown: Pembroke, MA
Favorite Weekend Activity: Anything that involves making things with my hands. Making ceramics, sewing, knitting, interior decorating, cooking..
Favorite Food: Tacos or sushi
Favorite Cocktail: Anything with tequila and preferably a bit of heat
What Michelle does at BGS:A little bit of everything with a focus on the creative side of things, i.e. photography, design, display, marketing, etc. 
Fun Fact: When I brush out my hair I look like Hagrid.

Rafael Fernandez 
Director of Operations


Hometown: México City,  México 
Favorite Weekend Activity: Checking out a farmers market and then cooking
Favorite Food:  Salads
Favorite Beverage: Mint Limeade
What Rafa does at BGS: Find and order new products and help ship out orders.
Fun Fact: I'm a good ear-worm generator

Renée Loeckler
Content Manager


Hometown: Salem, MA
Favorite Weekend Activity: Reading, crosswords, checking out a new brewery
Favorite Food: Thai food
Favorite Beverage: It depends on my mood! 
What Renée does at BGS: I write copy and create content for the website.
Fun Fact: I only write with pens that have purple ink. 

Ashlee Cooper
Shop Manager - Dedham

Hometown: Pittsburgh, PA
Favorite Weekend Activity: Brunch, yoga & documentaries
Favorite Food: A good cheese & charcuterie board 
Favorite Beverage: Peppermint latte
What Ashlee does at BGS: A little bit of everything but I really enjoy getting to know the customers (and their dogs!) and helping them pick out gifts for their loved ones.
Fun Fact: My whole family has red hair! 

Skyler Jones
Shipping & Receiving


Hometown: Rochester, NH
Favorite Weekend Activity: Dancing, gardening, and hiking.
Favorite Food:  Any type of pasta
Favorite Beverage: Seltzer
What Skyler does at BGS: Shipping online orders out to customers, receiving new inventory, and leading customer service.
Fun Fact: When I'm not working at BGS, I also teach Lindy Hop!

Krisberly Del Rosario
Sales - Dedham


Hometown:  Santo Domingo, Dominican Republic
Favorite Weekend Activity: I like to read, listen to music, or binge a good show
Favorite Food: Rice, beans, and some meat
Favorite Beverage: Passion fruit juice
What Kris does at BGS:  Greet and help customers and receive new inventory.
Fun Fact:  I like reading books in one sitting!

Holland Teed
Shop Manager - Brookline


Hometown:  Charlotte, NC
Favorite Weekend Activity:Art in the park
Favorite Food: Anything spicy or potato 
Favorite Beverage: Coffee
What Holland does at BGS:  I keep the shop lookin' pretty and merchandise the new products
Fun Fact:  I write and produce my very own music!! 

Alex Silvers
Assistant Shop Manager - Brookline


Hometown:  Charlotte, NC
Favorite Weekend Activity: Picnic in the park with friends & reading
Favorite Food: Sesame bagel with spicy tofu spread and tomato
Favorite Beverage: Iced mocha with almond milk
What Alex does at BGS:  I try to bring some organization to the beautiful chaos :) 
Fun Fact:  I'm an artist and a printmaker!

Maya Freed-Barlow
Sales - Brookline


Hometown:  Hallowell, ME
Favorite Weekend Activity: Taking pictures with my film camera, mixing fancy cocktails, and exploring the city with my girlfriend.
Favorite Food: Pasta or Sushi
Favorite Beverage: Iced chai latte or a fruity cocktail
What Maya does at BGS:  I bring the good vibes and excellent customer service ;)
Fun Fact:  I'm a hardcore LOTR fan (peep the Smaug tattoo on my arm)

Ella Woehl
Sales - Brookline


Hometown:  Asheville, NC
Favorite Weekend Activity: Thrifting, setting up my Eno in the park, or game nights with friends
Favorite Food: An everything bagel with veggie cream cheese
Favorite Beverage: Cold brew or a raspberry lemonade 
What Ella does at BGS:  I keep the shop in order, answer questions, and give the best recommendations!
Fun Fact:  I have a pet duck named Pesto at home!

Olive Gabriel
Shop Dog


Hometown: Dedham, MA
Favorite Weekend Activity: Catching up on ZZZZ's
Favorite Food: Blocks of manchego cheese
Favorite Cocktail: Kibble infused water
What Olive does at BGS: "I greet customers and demand attention...woof"
Fun Fact: "My new favorite person is baby Able" 

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