I met Amy, the creator of Luna Moss, at one of our weekly SOWA pop up shops. Our introduction included her giving me a beautiful bouquet of flowers just for the hell of it. I instantly knew that she is one of those people that you just want to get to know and become friends with. You ever meet those kinds of people? It doesn't happen often but when it does its awesome!
She does what she does because she simply loves flowers and making beautiful pieces of art for people. I've been waiting for a time to collaborate with Luna Moss and now its here. We are going to be selling her bouquets at our Forge Pop Up Shop on Saturday April 18! In preparation for our collab I've asked her a few question so we can all get to know her better.
BGS: What made you decide to start Luna Moss?
Amy: I have known since I was a child that I wanted to work with flowers. Growing up on my grandparent's property, which had acres of gardens, played a big role in that decision. I'll never forget my grandmother telling me to stop picking the wild lady slipper orchids and lily of the valley. I eventually left my nest and moved to Los Angeles where I became a jewelry designer for many years. I started to really miss nature and wanted to get back to my roots of working with it. My best friend gave me the opportunity to do her flowers for her wedding and from there I was hooked and really felt connected to nature again. I took several workshops with my biggest inspirational florists, interned, got some experience working for a couple of inspirational florists, and felt ready to really do it on my own. After working under some of my favorite designers, I started my business in California and recently moved back to New England where I'm working on building my business on the east coast. My designs are influenced by the landscapes of California and New England which is very near and dear to my heart.
BGS: Why do you feel this work is important/beneficial?
Amy:I think flowers feed the spirit and they certainly make everything look so much prettier! They add a warm atmosphere to any room or venue and always go noticed.
BGS: Tell us a little bit about your work space and what makes it unique.
Amy:Its unique in that its my garage in my home currently. I actually have become a fan of it because it's extremely convenient and allows more outdoor time for my dog. Myfiance has plans to build me a studio space in our yard so I'm holding him to it!
BGS: What is a typical day for you?
Amy: Each day is very different from the next based on what events are happening. If there is a wedding or event there is a lot of planning, organizing, sourcing, buying, lifting heavy buckets and floral prep. Being a florist is extremely hard work and long hours. Its not all glorious as most think it is, but I love it regardless and the outcome is the biggest reward!
BGS: Do you have guiding principles when it comes to the flowers you pick?
Amy: I have to say I tend to have champagne taste when it comes to my selections. The most important key is to buy whats fresh and in season. I love to support locally whenever possible so I'm super excited for the warmer weather to hurry up! There are several local growers I work with that offer beautiful varieties which I'm so excited to get my hands on. They don't use chemicals which I highly support.
BGS: If you could have one flower for the rest of your life, which would it be?
Amy: That is not an easy choice. I have a new love affair every season.
BGS: Any advice for young entrepreneurs out there?
Amy: Try to find a balance in following your passion.
BGS: Could you tell me a little about you, who is the person behind Luna Moss?
Amy: A romantic, old soul with a young heart. I like to spend my free time exploring forests, botanical gardens, finding abandoned greenhouses or mansions, traveling foreign lands, gardening, hiking, shopping flea markets and farmers markets and dreaming of having my very own treehouse.
Check out Amy's work on her website Luna Moss.
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