Fluff: The Sticky Sweet Story of an American Icon

Union Park Press

At the turn of the twentieth century, Boston was a booming candy town. Of all the tantalizing treats, nothing has stuck around like Marshmallow Fluff. Since that time, the small, family-run company Durkee-Mower has churned out a century of Fluff with the secretive air of Willy Wonka. From fluffernutters to fudge, little has been made of its extraordinary legacy—until now.

To author Mimi Graney, mastermind behind the offbeat What the Fluff festival, Fluff is far more than a retro ingredient in a sugary sandwich or dessert—it is a story about the merits and pitfalls of adaptation and innovation.

Graney deftly brings the factory floor to life, weaving a fascinating narrative about New England’s forgotten candy industry, changing social roles for women, the advent of commercial radio and modern advertising, and the evolution of how we buy our food today. The world has changed around it, yet Fluff remains the same, achieving the enviable status of an American icon.

Written by: Mimi Graney

Published by: Union Park Press

Made in: USA

Specifications: Paperback; 288 pages