Reports to: Creative Director
Boston General Store is looking for a Social Media Coordinator to lead our day-to-day digital communication across all platforms. This role is responsible for keeping our social channels consistent, thoughtful, and on brand, while supporting a broader digital communication strategy that reflects our product mix, seasonal changes, and overall point of view.
We care deeply about the goods we carry and the stories behind them. The right person for this role has a refined sense of style, strong writing skills, and a genuine interest in craftsmanship, utility, and timeless design. The ideal candidate stays aware of what’s current without leaning on trends or gimmicks, and knows how to turn product details into compelling storytelling. You’ll work closely with our Creative Director and photographer on imagery and with our Director of Content to keep messaging aligned across every channel.
Key Responsibilities
Oversee all Boston General Store social media channels, including planning, posting, content creation, and community engagement
Identify seasonal needs, new product arrivals, and shop priorities to build cohesive social campaigns
Create photo and video content that reflects the shop’s point of view and standards
Collaborate closely with the Creative Director / photographer to source and organize imagery for campaigns
Work with the Director of Content to ensure tie-in with product launches, seasonal storytelling, and email campaigns
Maintain a steady posting schedule that aligns with overall shop goals
Monitor performance and engagement across platforms, using insights to shape future content
Respond to messages and comments in a timely, thoughtful, and consistent way
Stay up to date on products and brand knowledge to ensure accurate, meaningful communication
Support special projects, promotions, and campaigns as needed
What We’re Looking For
Strong writing skills with a clear, consistent sense of tone and clarity
Good visual instincts and strong attention to detail
Experience creating video content and doing light photo editing
1–2 years of experience managing social media for a retail or lifestyle brand
Organized, dependable, and able to manage multiple channels at once
Genuine interest in well-made goods, craftsmanship, and functional design
Able to work collaboratively while also taking ownership of day-to-day responsibilities
Has reliable transportation to travel between both store locations as needed
If possible, please include a link to past work (social media accounts, writing samples, photo/video content, or other relevant examples) so we can get a sense of your style and experience.
Benefits
40% employee discount
Paid time off (PTO) and sick time
Schedule
15-20 hours a week. Flexibility is appreciated, with occasional weekend or holiday support during busy seasons